Irrational Academy ONLINE
Deep dive into Behavioural Economics and learn how to shape decisions and change people's behaviours, through various series of online masterclasses and quick courses.
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Decode
Understand the hidden drivers of decision making and decode human behaviour.
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Create
Get inspired by real case studies and generate ideas for your business.
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Apply
Use the Behavioural Design Thinking framework and improve your business results.
What you should expect to learn
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Choice Architecture
Whether you are a product designer, a sales leader or a brand manager, you need to know how context dictates people's decisions, along with practical tips to shape it.
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Brand building
It is not about reality but perceptions and managing perceptions is not a marketer's job. We are all responsible for our brand's experience.
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BEHAVIOURAL DESIGN
Coming in 2021, this masterclass provides a practical framework for using behavioural science knowledge in any case so that you change human behaviour for good.
Deep dive into human irrationality
Check out a sample of the videos you will receive access to...
