CHOICES - Hacking decisions
4 Seasons
Throughout numerous experiments and exercises, you will become a choice architect understanding how to influence people’s decisions by shaping the context within which decisions are made. You will realise how predictably irrational is our behaviour and get trained on a model that will improve your activities.
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01:41Episode 1Introducing the Decision Making Model
Episode 1
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Decision Making Model 1-pager.pdf
188 KB
Please download and have a look of the framework we are going to be using.
This Masterclass covers the first 2 steps (Prior experience and Context). We will talk more about Social influence in the Masterclass about Brands and Personal state in the Experiences Masterclass. -
03:44Episode 2The power of habit
Episode 2
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03:07Episode 4Reality behind decision making
Episode 4
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02:24Episode 5The power of context
Episode 5
