CHOICES - Hacking decisions
4 Seasons
Throughout numerous experiments and exercises, you will become a choice architect understanding how to influence people’s decisions by shaping the context within which decisions are made. You will realise how predictably irrational is our behaviour and get trained on a model that will improve your activities.
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03:26Episode 1
Choice Overload
Episode 1
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03:05Episode 2
Opt In vs Opt Out
Episode 2
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02:17Episode 3
Default choice in action
Episode 3
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02:44Episode 4
Active choice
Episode 4
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Decoy effect
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01:58Episode 6
Middle option effect
Episode 6
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What we've learned
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Additional material on hacking decisions.pdf
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If you want to learn more about the concepts you saw in this Masterclass, check out these links.